Blogmado Empower Your Wealth: Expert Insights for Success
Related Articles
In this article we bring you 5 common digital marketing myths that you should avoid falling into. Shall we go to them?
Digital Marketing Myth 1: More traffic = More sales
Is your goal to generate more leads and sell more? Great, so all you need to do is get more traffic to your website, right? With more traffic (it doesn’t matter if it’s paid or organic traffic), you’ll have more leads for your sales team to work with. Or, if your business is an e-commerce, simply generate more traffic to sell more in the store.
Really?
Not necessarily. Not all traffic acquisition has the same origin and quality, that is, for traffic to be valuable, it needs to be converted into leads and sales.
And for this to happen, a series of other skills and activities in digital marketing may be necessary, involving: offer planning, CRO (Conversion Rate Optimization), copywriting, design, relationship funnel, etc.
Therefore, generating more traffic is not always synonymous with more sales. Understanding this is important to avoid falling into this first digital marketing myth.
Myth 2: Email marketing is dead
This is classic. It’s impressive, but every year they “kill” poor email marketing. I’ve read in articles and posts over the last few years that email marketing would stop working for several reasons, including the adoption of instant messaging applications like WhatsApp and Telegram.
Okay, it’s possible that various markets’ average email open rates may have fallen over the last 10 or 15 years. However, saying that this type of channel “died” is a huge exaggeration. If you don’t believe it, ask an e-commerce professional whether email marketing works or not. It works (a lot!). Not just for e-commerce, but for most industries.
It is important to work with good email marketing practices, such as:
- only send emails to those who have registered on your mailing list (basic, but unfortunately we still deal a lot with SPAM);
- use good email marketing tools and configure them correctly;
- create good segmentation (send emails and relevant content to the right people, at the right time);
- analyze reports and devise strategies to improve opening and click rates;
- use A/B tests to improve email performance;
All these good practices (and others) will help make this channel relevant to your business. What happens most of the time is that professionals do not respect or follow these good practices and the results end up being very bad.
Another advantage of using email marketing is that the list (your audience) is yours, unlike social media, where the “land is rented”. This is another important point to consider.
Myth 3: Hire this tool(s) and you will start to get results
Having good tools that help and support digital marketing activity is essential, however, the problem becomes when we look exclusively at them and this can be a problem.
It is always important to remember: Tool is a means, not an end. The best tools, without good objectives, well-defined processes and a qualified team won’t solve much.
Before moving on to the tools that can help you, you need to answer some questions:
- Where do you want to get to? What are the objectives to be achieved?
- What is the company’s current status?
- What kind of problem am I dealing with?
- What are the priorities to resolve?
- Which set of tools solves this problem according to my needs?
Don’t fall in love with digital marketing tools. Focus on the problem or solution that you need to solve or achieve and only then go looking for tools that can help you in this mission.
Digital Marketing Myth 4: “I finished the SEO work on my website”
You know the importance of well-done SEO work and the results that the company can reap with this strategy in the long term. It doesn’t matter if you or your team will perform the work or a partner (an agency or freelancer, for example): the fact is that SEO is a long-term project.
That said, it’s a myth that SEO is only done once or for a while. SEO is a continuous optimization process, something that many professionals and business owners unfortunately do not understand. It’s not uncommon to see business owners or even marketers worrying about SEO only when creating or redoing their website or even for some period of time (e.g. “let’s do SEO for 12 months”).
If you really want results in organic Google search, you need to leave this myth behind.
Myth 5: Remarketing is boring and bothers people
The remarketing strategy consists, in short, of reaching and impacting with advertisements a person who has already had some previous contact with your company. It’s very likely that you’ve already seen this when browsing the internet.
Some phrases are common, such as:
- “Wow, I can’t stand those ads that follow us all the time.”
- “Last week I looked for a trip and I keep getting ads back and forth about it.”
All of this could make you think that this strategy might not be that effective, right? However, remarketing, when done well, gives a lot of results.
And why this happens? It is not very common for a consumer to make a purchase on their first search or visit your website. This also occurs for lead generation (a potential customer will not always convert the first time they see your website or landing page).
